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I Need Your Help!

Hi friends!

2011 has started out with a bang for me. If the past four days are any indication of what the rest of this year will be like, I think the major descriptive words will end up being 'Crazy' and 'Exciting'. How is the first week of the year going for you?

This month, I'm flying to SLC to be a speaker and attendee at Alt Design Summit. I am really excited to meet more blog friends and to get to talk with all of them about blogging communities.

Here's where I could REALLY use your help, dear readers. I would be eternally grateful if each and every one of you could take just a few minutes to answer this survey here about my blog. It's completely anonymous and mostly multiple choice. Pretty please, help a blog sister out?


Here's to a crazy, exciting and AMAZING year of decorating adventures together! Can't wait to share with you in 2011! Hugs and kisses all around.
READ MORE - I Need Your Help!

On How to Grow Your Blog...

Alt Summit was amazing. I can say with 100% honesty, it is so, SO worth the investment if you are interested in monetizing your blog or if you just want to be inspired to be a better blogger. Really - for the job opportunities alone. There was major networking happening all over.

Plus! It was SO fun to finally meet almost all of my blogging friends in real life. If you're on the fence about going next January, shoot me an email and I'll do my best to pressure you further! (or I'll send your husband an email to push him over the edge, too)

All images courtesy of the Alt 2011 Flickr stream

Lots of you asked for a recap on my presentation. I know not all of you readers are bloggers, and as I learned from my survey, only 2% of you have blogs that make you money. So, I apologize if the following is not very interesting. Come back tomorrow for a great post about using sheets as curtains! You're in for a treat.

I spoke about building a blogging community on a panel with Meg from A Practical Wedding, Danielle from The Jealous Curator and Sarah from Babble. It was such a fun group of ladies. We all have very different blog communities and goals, so it was cool to learn from each other and to be able to speak from unique vantage points.


Sarah, Meg, me, and Danielle

It would take forever to write out everything I talked about in my presentation, but here's an outline (still very long) of what I discussed for building traffic or developing a deeper more meaningful community on your blog. Kindly note that I do not consider myself an expert on building a blogging community. I developed the following ideas from talking with other bloggers, reading your survey responses and also a bit from my own adventures in blogging, which started in late 2007.

1. Preliminary idea: Set goals and maintain the right prospective. What is the end goal for writing a blog? The most traffic possible? A book deal? New friendships? New clients? Build your blog and develop your posts with your end goal in mind. Reevaluate often. "Am I getting closer to or further away from my goal?"

2. Part 1: Capture new readers

a) Most of you found my blog through a blog roll! So great! Let's all share the blog love and keep up blog rolls of our own. If you are intimidated by the sheer number of people who want to be on your blog roll, consider having two - a favorites and a rotating (monthly or quarterly) list of new to you blogs.

b) Make your content buzzworthy so that other bloggers will want to share. What do I mean by buzzworthy?

i) Truly original content (try to post something completely yours at least once a week). Or at least put a really unique spin on the same photos that get recycled on blogs.

ii) Think about common problems (something someone would google to find out) and find solutions to those problems through your blog. "How to paint vintage furniture" or "How to sew pinch pleat drapes" or "How to shop at a flea market" etc.

iii) Start a conversation that other bloggers will want to continue. The two examples I used were Lauren's Design Price Points post and Chelsea's idea to stop complaining.

c) Get posted on a bigger blog. It's hard to get a more golden ticket than that. A HUGE stream of traffic is your big chance. Submit never-before-seen projects to Design*Sponge or Apartment Therapy and see what happens. If they don't bite, choose a big blog with your same aesthetic. Chances are, their readers will love your blog, too. Some words of wisdom though, from a gal who gets dozens of emails about this very thing every day:

i) If you're using comments/tweets to get a blogger's attention, make sure you have an interesting and unique sign-in name. And make your comments funny and sweet. Just be thoughtful.

ii) Try to network offline. Go to blogger parties or conventions. Be friendly and pass out your business card!

iii) Speaking for myself, I would skip the urge to send an email to your favorite blogger just introducing yourself and your blog. Try to only email if you have something specific to share (like a post idea) or a question to ask. Use the blogger's actual name, spelled correctly, and make the email as personal as possible. Don't say:

"To whom it may concern,
Please post about my crocheted baby diaper covers available for sale in my etsy shop. I read your blog from start to finish so you owe me one. I can offer a give away for free shipping to one lucky shopper?
Let me know by noon. Thanks."

Flattery (as long as it is sincere) gets you everywhere. I asked Joanna for a quote on this subject and she said the exact same thing! We also agreed that submissions should be more subtle. Don't ask a blogger outright to post something.

Do say:

"Dear Jenny,
I love your blog. I open up LGN first thing in the morning every day. And I cried when I read the post about Evie's birth! What a touching story.
I just wanted to share a project with you that I recently finished. I thought it would be right up your alley since I know how much you love ikat. Here's a link to my Flickr stream.
Thanks for all the inspiration!
Love,
Kate."

Nice, right? That would probably be my favorite email of the day! Remember that you catch more flies with honey...


Interviewing with a local SLC news channel, we talked a little about my new entry.

d) Consider guest posting on a complimentary blog (like, maybe I would post a flower arranging tutorial on a wedding blog). You're capturing like-minded readers.

e) Keep the new readers on your site for a long first stay. Try to link back to old posts often. Put up your most successful posts in your side bar. Add a Link Within widget to the bottom of your posts. Expose the new readers to as much of your blog that first visit as possible so they can get a real vibe for your voice and your style.

f) Other things to consider: Don't get too personal, but also don't be too private. Readers want to know about your life within the context of your blog, no more, no less. Also, post as consistently as possible. I try my best to post Monday through Friday, with posts going live at 5:30 am EST. Also, try hard to avoid spelling and grammatical errors. None of us are perfect, but a little effort goes a long way here.

3. Part 2: Make those readers want to come back!

a) Understand your readers:

i) Who are your readers? What kind of content do they especially love? Or hate? When do they read your blog (morning? night? at the office?)? How did they find your blog? How many posts do they want to read per day?
Do a survey to answer these questions! Thousands of you filled out my survey and it was SO helpful and informative! If you're just wanting basics though, you can find out the demographics of your readership on Alexa. My readers, not surprisingly, are mostly women, between the ages of 28 and 34, with children and with college educations.

b) Read other design blogs with your aesthetic to make sure you're not overlapping on post ideas. There are so so many design blogs these days, I'm finding it's easy to post about the same things, even if you're trying to be original.

c) My husband and I talk about the idea of Blogger Capital a lot. If you think about your blog posting schedule as a bank account, and your posts as deposits and withdrawals, try your hardest to keep a positive balance on the account. For example, a post with 100% original content would be a major deposit. A post about a new sponsor could be a pretty big withdrawal if it wasn't presented right, with no new take away information for your readers.


4. Finally, remember that blogging can sometimes get a little old. Life gets in the way. Or you're simply feeling uninspired. Things that help me more forward:

a) My mantra is 'I can't do it all, but I can do a lot.' I know I say this all of the time, but it makes me feel better every time I get overwhelmed with commitments (which, sadly, is a lot of the time. Don't judge.). And actually, I'm most productive on the days I remind myself of my motto!

b) Focus back on those goals we already talked about. Want to know one of my big goals? I would love to write a big ol' FAT book about decorating a house, from start to finish, top to bottom. Scrapbook style.

c) Celebrate what you've built! Remember when your blog readership consisted of you, your husband and your mom and dad? I sure do. It's amazing how technology is providing a way for us to communicate with so many people every single day.

d) Remember what inspired you originally. I love interiors!! I always will. I still get all giddy when I flip through a new Elle Decor or when I walk in to a thrift store I haven't visited in a while. Get back to basics and post about that common passion you share with your readers.
READ MORE - On How to Grow Your Blog...

Cards and Chairs

Two quick things:

Firstly, Jordan rocks my world. She delivered a big ol' stack of freshly pressed business cards to me at Alt and it was like Christmas, except Santa was a gorgeous and witty brunette in a cute floral dress.


You can't really tell in these photos, but the edges are a really bright persimmon red. I love them.


Jordan's letterpress business will be going strong while she lives abroad this year. She'll be doing the designs herself and her talented business partner, Alexis, will do the printing. I couldn't be happier with the quality of my cards.

Also, I had help designing my card layout and my new logo (see the JK blind emboss behind my new business name?). My professional site is finally going to launch soon. I'll post more about that later, but I have been so incredibly happy with my designer, Eileen. If you need help with your site, shoot her an email here.

Second item of business:

Craigslist has been so good to me the past few weeks. Check out one of the pairs of chairs I got for almost nothing recently.


PS Want to be the happiest person for an hour or two? Type the word "pair" in your craigslist search box (either the furniture or antiques section) and all kinds of goodness shows up. It's true. Everything is better in pairs.


These are going to be our host chairs for the DR table. They need some work, for sure. But a little paint and fabric will go a long way.


I'm thinking white frames and something in a bold but small-scale pattern for the fabric. Or maybe like acid yellow paint on the frames and solid black Sunbrella for the fabric? Maybe still a fun pattern on the chair backs...
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Happy Valentine's Day

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Are We Overexposed to Design?

From the comments section of yesterday's post about the DIY Draper chests:

I have a question for you...
I am currently redecorating my living room and dining room. I decided to go with a 70's British bachelor pad inspired look. Sort of a well traveled look with some Kuba cloths and other ethnic textiles for art. Lots of navy and gray.
Then I looked at this Draper project and realized I am still in love with Hollywood Regency. I am not too far into things to make the switch. It's just that things like x-benches, Chiang Mai (love and have been holding onto a piece for a while now), chevron, painted furniture, and so on...seem so done now.
Are we too exposed to design? I love my blogs, especially yours (very honest unabashed flattery), but are we over-exposing ourselves (Keep Calm Carry On)? This is something I have been wondering about for a while now. It seems like once I finally get to taking on a project (making ikat drapes now), it starts to seem cliche.
Do you think we are moving too fast with interiors, or do you think we are moving in the right direction where anything goes. Sort of like fashion, you can still wear your skinny jeans or flares. When you start a new project do you agonize over doing something new, or do you just go with what you love at the time even if the idea has been seen?



House Beautiful

Just two days ago I was brainstorming with my mom an idea for my apartment when I nixed the project we were discussing because I felt like it had already been done on blogs or in magazines. I think we both realized how silly that sounded as soon as I said it. Why wouldn't I do what I really love for my space regardless of whether or not a version has been done before?

I feel like it's especially tricky as a blogger. If I put up a picture of campaign dressers (which I love), I'll usually get one or two anon commenters talking about how campaigners are so over and so boring to them. And here's the tricky part - we look to blogs and magazines for inspiration, for fresh looks, so I can understand in a way why the commenters are annoyed. They're saying - "Yup! Got it. We know campaigners are/were cool. But what's next?"


NYT

Are we oversaturated with design trends as bloggers and blog readers? Totally. I have hundreds of blogs in my Reader and sometimes I feel like I'm seeing the same thing over and over again. So I'm there with you.

But I also think it's easy to forget that most people in the world don't read design blogs. Most people don't really know about ikat or suzanis or lacquer or lucite the way we all do. It's crazy to think that someone is discovering a Keep Calm poster for the first time today!

A neighbor stopped by my house a few months ago, noticed my ikat skirted console table and said - "I love your decorating style...but what is that funky fabric on your console table? Crazy!"
And then just a few weeks ago I was meeting with a client here in the city, who reads my blog and who is a blogger herself, and she told me how much she loves ikat but feels like she can't have it in her home - like it's too expected now or something.


NYT

Are we decorating for ourselves or for our design-conscious friends (or blog readers)? Every time I feel like some of the sparkle of decorating is wearing off, I realize it's because I'm over-thinking it or worrying too much about what other people will or won't like. Unfortunately I think that comes with the territory as a design blogger. Still, don't let yourself fall into that trap. If one in a thousand visitors thinks your decor is dated because you love your Chiang Mai pillows and the Keep Calm poster, don't sweat it. Guaranteed the other 999 will wonder where you got them.

Maybe it's time we take a collective chill pill about decorating and see it all for what it is and should be - a fun way to express yourself and your style.

What do you say?

PS Have you been watching Portlandia? Shell art is OVER! Seems so appropriate for this post.

PPS All the Miles Redd images above feature ikat chairs, which I love and think I might go ahead and do in my house, even though they have been done before. :)
READ MORE - Are We Overexposed to Design?

Motherhood

So many of you fellow mothers have commented or emailed asking for tips on "how to do it all." It makes me laugh to think that I would be the imparter of advice on that one. This summer has majorly challenged me on the professional/personal balance front. All great things happening - just not enough hours in the day.


Disneyland yesterday morning. This photo makes me laugh everytime. Grace and Claire were so excited to get going and the last thing they wanted to do was stop for a photo. :)

Joanna asked me to participate in a series she has this week on juggling motherhood with work. It was fun to write out my schedule and some of my thoughts about the subject, but I think my ultimate conclusion was that we all have to find a balance that works for us and constantly be re-evaluating and adjusting. I am reminded every day that life is full of trade offs. I feel like my schedule is a little too work-heavy right now, so we are taking this long trip out west. Vacationing with kids isn't always the most rejuvenating, but I am so happy to be with them all day, every day.

Thanks to Joanna for including me in her series. You can check out the post HERE.

xoxo
READ MORE - Motherhood